Fair trade and consumer social responsibility

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Efficient Consumer Altruism and Fair Trade

Consumers have shown a willingness to pay a premium for products labeled as “Fair Trade,” and to prefer retailers that are seen as more generous to their suppliers/employees. A fair trade product is essentially a bundle of a base product and a donation to the supplier (e.g., a coffee farmer). An altruistic rational consumer will only choose this bundle if doing so is less expensive than buying ...

Efficient Consumer Altruism and Fair Trade Products∗

Yearly sales of “fair trade” products exceeds $2.3 billion worldwide. Consumers who are altruistic and rational will choose these product-donation bundles when the bundle is cheaper than its elements. Assume a supplier’s investment reduces retailers’ costs (or improves quality), but this investment is non-verifiable, hence sub-optimal even with infinitely-repeated interaction. A retailer paying...

Consumer Social Responsibility – The True Corporate Social Responsibility

Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....

Consumer Social Responsibility Pigors Rockenbach